Your Data & Privacy

77pup Privacy Policy

Last updated: June 2026

This Privacy Policy explains what personal information 77pup collects, why we collect it, how it is used, and what rights you have over your own data. We recommend reading it in full before creating an account.

Philippine Data Privacy Act  This policy is aligned with the Data Privacy Act of 2012 (Republic Act No. 10173) of the Philippines. Your rights under that law apply to personal data we process.

Six Things You Should Know About How 77pup Handles Your Data

These cards highlight the most important parts of our privacy practice. They are a summary — please read the full policy below for complete details.

We Only Collect What We Need

77pup collects personal data strictly for account management, identity verification, transaction processing, responsible gaming compliance, and platform security. We do not collect data for unrelated commercial purposes.

Your Data Is Encrypted and Secured

All data transmitted between your device and 77pup is protected by 256-bit SSL encryption. Stored personal data is secured using access controls and industry-standard protection practices.

We Do Not Sell Your Personal Data

77pup does not sell, rent, or trade your personal information to third parties for marketing or commercial purposes. Sharing is limited to what is necessary to operate the platform and comply with legal requirements.

KYC Data Is Used Only for Verification

Identity documents submitted for KYC (Know Your Customer) verification are used solely to confirm your identity, age, and eligibility. They are stored securely and not shared beyond what verification and regulatory compliance requires.

You Can Access, Update, or Delete Your Data

Under the Data Privacy Act of 2012, you have the right to access the personal data we hold about you, request corrections, object to processing, and request erasure in certain circumstances. Contact support to exercise these rights.

Cookies Help the Platform Work Better

77pup uses cookies and similar technologies to maintain session security, remember your preferences, and analyse platform performance. You can manage cookie preferences through your browser settings.

Privacy Policy – Full Text

This Privacy Policy applies to all users of the 77pup website, mobile application, and associated services (collectively, "the Platform"). By registering or using the Platform, you acknowledge that you have read and understood this policy. This policy is to be read alongside the Terms & Conditions and Responsible Gaming policy.

Who We Are and How to Contact Us

77pup operates this Platform as a data controller for the personal information of registered users in the Philippines. We are responsible for deciding how and why your personal data is processed.

If you have any questions about this Privacy Policy or how your data is handled, or if you wish to exercise any of your privacy rights, you can reach us at:

Live Chat: Available in the app and website during operating hours

What Personal Data We Collect

We collect the following categories of personal data depending on how you use the Platform:

Category Examples Purpose
Identity Data Full name, date of birth, government ID Account registration and KYC verification
Contact Data Email address, mobile number Account communication, OTP, and support
Financial Data Transaction history, payment method references Deposit and withdrawal processing in PHP
Usage Data Login times, games played, bets placed, session duration Platform operation, responsible gaming, fraud detection
Technical Data IP address, device type, browser, OS Security, fraud prevention, session management
Location Data General country/region derived from IP Geographic eligibility checks
Communications Data Support chat and email content Resolving queries and improving support quality

We do not collect sensitive personal data beyond what is strictly required for identity verification and responsible gaming compliance. We do not collect information about racial or ethnic origin, political opinions, religious beliefs, or health conditions unless directly required by applicable law.

How We Collect Your Data

We collect personal data through the following means:

  • Direct input: Information you provide when registering, updating your profile, completing KYC verification, making deposits or withdrawals, or contacting our support team.
  • Automated collection: Technical and usage data collected automatically as you browse and use the Platform, including through cookies and server logs.
  • Third-party providers: Identity verification services and payment processors may share verification outcomes and transaction references with us. We only receive data necessary to complete the specific process.
Payment data handling
Full payment instrument details (such as GCash account numbers or bank account numbers) are handled by your payment provider, not stored in full by 77pup. We only store references necessary to match transactions to accounts.

How We Use Your Data

77pup processes your personal data for the following purposes:

  • Account management: Creating, maintaining, and securing your account; processing login and OTP authentication.
  • Identity verification (KYC): Confirming your age, identity, and eligibility before allowing withdrawals and as required by anti-money laundering obligations.
  • Transaction processing: Handling PHP deposits and withdrawals through supported channels such as bank transfer, GCash, and Maya.
  • Platform delivery: Operating the sports betting, casino, fish games, and other product features available on the Platform.
  • Responsible gaming: Monitoring usage patterns to identify potential problem gambling indicators and enabling self-imposed limits and self-exclusion tools.
  • Fraud prevention and security: Detecting unusual account activity, preventing unauthorised access, and identifying potential abuse or money laundering.
  • Legal compliance: Meeting obligations under Philippine law, including the Data Privacy Act of 2012 and applicable anti-money laundering regulations.
  • Platform improvement: Analysing aggregated, anonymised usage data to improve features, fix issues, and optimise performance.
  • Customer support: Responding to queries, resolving disputes, and improving support quality.

We process your data only where we have a lawful basis to do so — typically because processing is necessary to perform our contract with you, to comply with a legal obligation, or where we have a legitimate interest that does not override your rights.

Who We Share Your Data With

77pup does not sell or rent your personal data. We share data only where necessary, with the following categories of recipients:

  • Identity verification providers: Third-party KYC services that confirm identity documents on our behalf. These providers are contractually bound to data protection standards.
  • Payment processors: Philippine payment providers and banking partners that process deposits and withdrawals. They receive only the data needed to process your transaction.
  • Technology and infrastructure providers: Cloud hosting, security, and analytics services that support platform operations. These are governed by data processing agreements.
  • Regulatory and law enforcement authorities: Where required by Philippine law or lawful order, we may disclose data to relevant authorities — including under anti-money laundering obligations.

All third parties we work with are required to handle your data securely and in accordance with applicable privacy law. We do not share your data with advertisers or unrelated commercial parties.

Data Retention

We retain your personal data for as long as your account remains active and for a period afterward as required by applicable law and our internal retention policies. The specific retention periods depend on the data type:

  • Account and identity data is retained for the duration of the account relationship and for a minimum period thereafter as required by anti-money laundering regulations.
  • Transaction records are retained as required by applicable financial and tax record-keeping obligations.
  • Support communications are retained for a period sufficient to resolve disputes and improve service quality.
  • Usage and technical logs are retained for security and fraud prevention purposes for a limited period.

When data is no longer required for any of the above purposes, it is securely deleted or anonymised so that it can no longer be linked to you as an individual.

Cookies and Tracking Technologies

77pup uses cookies and similar tracking technologies to operate the Platform. A cookie is a small text file stored on your device by your browser. We use the following types:

  • Essential cookies: Required for login sessions, security tokens, and core Platform functionality. These cannot be disabled without affecting how the Platform works.
  • Functional cookies: Remember your preferences such as language or display settings across sessions.
  • Analytics cookies: Collect anonymised or aggregated information about how players navigate and use the Platform, helping us identify performance issues and improve the experience.

You can control or delete cookies through your browser settings. Disabling essential cookies may prevent you from logging in or using certain features. We do not use cookies to track your activity outside of the 77pup Platform.

Your Rights Under the Data Privacy Act

As a data subject under the Data Privacy Act of 2012 (Republic Act No. 10173), you have the following rights regarding your personal data held by 77pup:

Right to Access

Request a copy of the personal data we hold about you, along with information about how it is processed.

Right to Rectification

Request correction of inaccurate or incomplete personal data in your account.

Right to Erasure

Request deletion of your personal data where it is no longer necessary for its original purpose, subject to our legal retention obligations.

Right to Object

Object to processing of your personal data for specific purposes such as direct marketing or where we rely on legitimate interests as our legal basis.

Right to Data Portability

Receive a structured, machine-readable copy of personal data you have provided to us, where technically feasible.

Right to Lodge a Complaint

If you believe your privacy rights have been violated, you may lodge a complaint with the National Privacy Commission of the Philippines.

To exercise any of these rights, contact us at [email protected] with your request. We will respond within a reasonable timeframe and may need to verify your identity before processing certain requests.

Security Measures

77pup implements technical and organisational security measures to protect your personal data against unauthorised access, loss, alteration, or disclosure. These include:

  • 256-bit SSL/TLS encryption for all data transmitted between your device and our servers
  • OTP (one-time password) authentication for login and sensitive account actions
  • Role-based access controls limiting internal staff access to data on a need-to-know basis
  • Regular security reviews and monitoring of platform infrastructure
  • Secure storage practices for KYC documents and sensitive identity data

While we take these measures seriously, no online system can guarantee absolute security. You also play a role — keep your login credentials confidential and enable OTP on your account. Report any suspected unauthorised access to support immediately.

Phishing Reminder
77pup will never ask for your password via email, chat, or phone. If you receive a message asking for this, do not respond — contact support directly through the app or website.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our data practices, legal obligations, or platform features. When we make material changes, we will update the "Last updated" date at the top of this page and, where appropriate, notify registered users via email or in-app notice.

Continued use of the Platform after any update constitutes your acknowledgment of the revised policy. We recommend checking this page periodically. If you have questions about any changes, contact our support team.

Related Policies
Your Data Rights

To access, correct, or request deletion of your personal data, contact our support team. We will respond within a reasonable timeframe after verifying your identity.

Play Responsibly

Gaming carries financial risk. Your usage data also helps us support responsible gaming tools. Set limits and use self-exclusion if needed. 21+ only.

Responsible Gaming tools

Ready to Join 77pup?

Create a free account, complete verification, and explore the full platform — sports betting, live casino, fish games, and more, all in PHP. Your data is handled with care under this Privacy Policy. 21+ only. Play responsibly.